Dismiss ‘disruptive opportunities’ at your peril: “There is no chance that the iPhone is going to get any significant market share. No chance”. Steve Ballmer CEO Microsoft (2007) “The iPhone’s impact will be minimal. It will only appeal to a few gadget freaks. Nokia and Motorola have nothing to fear.” Bloomberg (2007) “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin “I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revo…
